PRIVACY POLICY AND PERSONAL DATA PROTECTION
This Privacy Policy governs how “Toll Assist 24” Ltd. collects, uses, stores, and protects the personal data of its clients and visitors of the website. The Policy is in compliance with EU Regulation 2016/679 (General Data Protection Regulation – GDPR) and Bulgarian legislation. Toll Assist 24
1. Data Controller
“Toll Assist 24” Ltd.
Company ID (UIC): 206398335
Address: Sofia, “Inzh. Stoimen Sarafov” Str. No. 31
Email: info@tollassist24.com Toll Assist 24
2. Categories of Personal Data
When using the website and placing orders, the company may process the following data:
First and last name
Phone number
Email address
Delivery address (if applicable)
Payment data (through the servicing bank – “Toll Assist 24” Ltd. does not store card numbers)
IP address and cookies Toll Assist 24
3. Purposes of Processing
Collected data is used for the following purposes:
Processing and fulfilling orders
Executing payments
Delivering toll devices
Communicating with the client and providing service
Fulfilling legal obligations and reporting to state authorities and institutions
Sending marketing messages (only with explicit consent given via a checkbox by the user) Toll Assist 24
4. Legal Grounds
Processing of data is carried out on the basis of:
Performance of the online sale agreement between the company and the client
Legal obligations of the company
Legitimate interest of the controller
Client’s consent (for marketing purposes) Toll Assist 24
5. Sharing Data with Third Parties
Data may be shared only with:
Servicing banks and payment operators
Courier companies if needed for delivery
State institutions when required by law Toll Assist 24
6. Data Storage and Protection
Personal data is stored on servers within the EU.
Technical and organizational measures are used to protect against unauthorized access, misuse, or loss.
Data is retained only for the period necessary for the purposes or as required by law. Toll Assist 24
7. Data Subject Rights
Every client has the right to request:
Access to their personal data
Correction or completion
Deletion (“the right to be forgotten”)
Restriction of processing
Data portability
Objection to processing
Filing a complaint with a supervisory authority Toll Assist 24
8. Cookies
The website uses different categories of cookies:
Essential cookies – necessary for normal site functioning
Analytical cookies – for collecting statistics and improving services
Functional cookies – for remembering settings and preferences
Each user may manage cookie use through their browser settings. Toll Assist 24
9. Consent and Checkboxes
When finalizing an order, the client must explicitly confirm acceptance of:
The General Terms and Conditions
This Privacy Policy
For marketing communications, a separate checkbox is provided, which is not pre-checked. Toll Assist 24
10. Supervisory Authorities
For questions or complaints related to personal data processing or user rights, you can contact the following authorities:
Commission for Personal Data Protection (CPDP)
Address: Sofia 1592, “Prof. Tsvetan Lazarov” Blvd. No. 2
Phone: +359 2 915 3580
Email: kzld@cpdp.bg
Website: www.cpdp.bg
Commission for Consumer Protection (CCP)
Address: Sofia 1000, “Slaveykov” Square No. 4A, floors 3, 4, and 6
Phone: +359 2 933 0565
Hotline: 0700 111 22
Email: info@kzp.bg
Website: www.kzp.bg Toll Assist 24
11. Changes to the Policy
“Toll Assist 24” Ltd. may update the Privacy Policy in accordance with changes in legislation or its operations. All changes will be published on the website and will take effect from the date of publication.
Last updated: 02.09.2025 Toll Assist 24